Andre McKinley

UK Rappers, Road 2 Success

Many successful artists and bands have emerged from the UK and have left their mark within our music industry as well as in America. However within the list of successful acts to impact America we have a low number of UK rappers to go over there and have significant success. When looking into this matter we see that UK rappers aren’t received as well in the UK as American rappers are in America. Looking into the UK charts you see more American rappers in their then UK rappers. In fact there is a lack of consistency from UK rappers in the charts. Many UK rappers who have gained success in the UK have ventured over to America and haven’t managed to be successful. Realising that there is something that is preventing UK Hip-Hop/Grime rappers to flourish in America. This short documentary will attempt to uncover the issues UK rappers face to be consistent in the UK. Which may not just affect the success overseas but also UK. By asking a few people who are involved in the UK hip-hop/Grime scene some questions from their point of view, things they have seen. The aim is to increase awareness and find potential causes.

Eliana Hajicosta

The Sound of Media

Evidently throughout the years, the 21st century is known to open up a dispute towards the representation of females within the media. The music video industry plays a dominant role in portraying this gender stereotype in a sexualised manner. Therefore, this project demonstrates these significant features within the music world through music video cinematography and lyrical analysis based on relevant artists’ currently involved in impersonating this image towards the female gender. Through conducted research, including the analysis of music videos such as Robin Thicke’s Blurred Lines, The Weeknd’s Often, Beyoncé’s Run the World (Girls), and Nicki Minaj’s Anaconda, there will be an established objectified state of women shown. Additionally to this, research methods including an essential interview with professional dancer Suzannah Ruth will guide this project further to reinforce professional mind-sets and their reasons as to why this representation is controversial within the music world. The case study of Robin Thicke’s Blurred Lines is evaluated in this project, as it is one of the most known music videos to create controversy based on its explicit role in displaying women in an objectified address. Forward to this case study comes relevant theorists such as Laura Mulvey, whose theory of the ‘male gaze’ (1975) relates to the female body being ‘objectified’ through camera cinematography conventions. These conventions are present within music videos of today’s generation, and will be analysed based on prominent music genres and lyrics as well as cinematography techniques including costumes and settings.

Catherine Bwalya

The Construction of Hip Hop Culture going Popular: Sounds, Symbols & Sexiness

This dissertation will focus on hip hop culture and how it has revolved and become part of popular culture. In particular this study will look into the elements that make hip hop culture today, and explain how they tied in with popular culture themes. Furthermore the dissertation will explore ‘sound’, symbol’ and ‘sexiness’ as the current elements within hip hop culture, to discuss how identities, consumption and lifestyle are constructed to create or present a particular idea about hip hop culture. As this dissertation will focus on development made between hip hop and popular culture, it will also explore the issues regarding gender and sexuality within hip hop, however the main aim of this dissertation will be to understand the roles of ‘sound’ ‘symbol’ and ‘sexiness’ within hip hop culture. Using multimodal discourse analysis, as part of the methodology helped to explain and understand how the elements used within rap music videos construct specific ideas of the three elements. In addition the sound of hip hop identified the authenticity with sound, in contrast to past sound of hip hop. Whilst the symbol of hip hop involves identifying the style and interaction made with rappers, to show they sell a specific image. Then the sexiness of hip hop highlights the identities constructed through rappers, and also looks at the branding of hip hop today. Finally hip hop culture has become popular and certain themes are played out such as identity, consumption and lifestyle that all help to sell its popularity.