This film is about four the most successful Kingston University students. The goal is to inspire students, that are passive or not taking enough actions due to the lack of confidence, budget, time etc. – which keep them away from hitting their goals. The strategy is to focus on students’ stories of how they became successful. One of the most important aspects of the storyboard is to build a relationship between a story teller and a viewer, in this case the film is more engaging and realistic. The relationship is built by the interviewees as they take themselves back to the moments when they were passive, negative and confused. In this case, the viewers are able to familiarise themselves with the story tellers, which take them through the whole story of how they became successful. Followed this, the viewer more likely going to believe the story of success, because it is shown that it starts from nowhere, from failures and it can be delivered by anyone to the most successful and magical moments.