Nissi Musuyu

Kin La Belle

Upon returning to the Democratic Republic of Congo after spending more than a decade in the United Kingdom where my family and me had emigrated when I was a child, I found myself falling in love with my country and Africa all over again. Although trapped in a system of recklessness and political unrest as constantly portrayed by the media it was wonderful to see that these negative stereotypes that were being put out by the media were only showing one side of a country that was once a shining symbol of Africa’s modernity, growth and prosperity. This short film aims to explore and show the other side of the Democratic Republic of Congo that is often ignored or misinterpreted by the media and unknown to the international community.

Agnese Zodzina

The Inhabitant

Project focuses on the cultural identities we carry with us. It is an experience film, which shows two art students going through their everyday routes through the city they live in, in this case it is my original hometown Riga, and my new hometown – London. It focuses on the most significant places that describe the city; versus places we see and go through every day, like market, park or busy streets. Video leads from the public spaces to more private- the studio where artists create art, which undoubtedly is subconsciously inspired from the environment they spend most of their time in.

Project – The Inhabitant, in a way is a love story between two people that have never met, and never appear on the screens at the same time, except the end. They both go about their daily lives the same, linked by their passion and drive for creating art, therefore appearing on the screen together only when in connection with art. Videos are made for viewers to immerse and experience different cultures. Background noises are accompanied with music, traditional to the countries represented, to enhance the immersion.

Videos show different aspects of nationality, environment, collective memory and most importantly how it is all linked to our own self-identity.

Mari Wakili

Media goes Nuclear; The Orientalist construction of Iran in The New York Times

This research project engages with Edward Said’s study of Orientalism to investigate the dichotomy of “us vs. them”, West vs. East and Occident vs. the Orient of Iran in relation to United States media, in particular in the New York Times. This study is primarily focused on how Iran is represented as the Orient in the framing and agenda of newspaper articles.

For this thesis, six articles have been chosen for analysis to research how the manner of Orientalism is applied in The New York Times. Whilst, examining the six articles four main themes were recognized, which included; Language of threat, Islam as the alien Other, The voice of authority and finally- Isolating the Quarantine.

The study of Critical Discourse Analysis, in regards to social action, was used to discover how Orientalism was operationalized. The identity of Iran as the “Other” and America’s identity of itself, in particular, was shaped through the concept of “Orientalism”.

Orientalism was achieved due to the Occident’s suppression of the Orients voice. The Orientalist perception of Iran as ‘irrational’/ ‘inferior’/ ‘threat’ was legitimized through the voice of authority. The texts analysed, engaged with Stuart Hall’s theory; where language of “difference” was used to reinforce the formation of the discourse of Iran vs. “West”. The articles reinforce the absence of rationality and civil society in Iran, furthermore underpinning Said’s agreement about “Western superiority” and “Oriental inferiority”.

Adelaide Serongwa

How “Social Construction” Portrays The Image Of “Whiteness” (An Emerging Concept Of Cultural Theory) As An Inclusion Of Advertising Tool During Campaigns: In Context To Use Of Black Females

The research deals with the portrayal of the image of “whiteness” the social construction and its use in the advertisement tools that are used in promotional campaigns. The issue is studied in the context of the use of the black females in the advertisements. It has been identified that the image of whiteness has created a certain kind of partial situation in the advertisement industry that enables white models to gain an upper hand in featuring in the advertisements compared to the black models. In recent times, as well the models are discriminated in accordance with their skin tones. The research aims is to evaluate the ideology that is present in the society and can be analysed with respect to the western stereotype. The appearance of a dark skinned female can be made better with the concept of “whiteness”. The concept that has been prevailing in the society is that women who are white or are fair are more successful. There is a general urge in the society that these women are more beautiful than black women are. They are more successful in their life. The study has revealed that the black models reflect to the social construction of the blacks in general as the advertisements and the promotional campaigns are designed in accordance with the culture of the target community. Business organisation assume the kind of approach that may generate positive perception for the product of the organisation in the target market. Thus, observing the trends of featuring white models more that the black models in the promotional campaigns indicate that the business organisations identify the customers to be preferring to see the white models in the advertisements more than the back skinned models. This is based on the idea of “whiteness” emerged primarily in European counties

Andre McKinley

UK Rappers, Road 2 Success

Many successful artists and bands have emerged from the UK and have left their mark within our music industry as well as in America. However within the list of successful acts to impact America we have a low number of UK rappers to go over there and have significant success. When looking into this matter we see that UK rappers aren’t received as well in the UK as American rappers are in America. Looking into the UK charts you see more American rappers in their then UK rappers. In fact there is a lack of consistency from UK rappers in the charts. Many UK rappers who have gained success in the UK have ventured over to America and haven’t managed to be successful. Realising that there is something that is preventing UK Hip-Hop/Grime rappers to flourish in America. This short documentary will attempt to uncover the issues UK rappers face to be consistent in the UK. Which may not just affect the success overseas but also UK. By asking a few people who are involved in the UK hip-hop/Grime scene some questions from their point of view, things they have seen. The aim is to increase awareness and find potential causes.