Andre McKinley

UK Rappers, Road 2 Success

Many successful artists and bands have emerged from the UK and have left their mark within our music industry as well as in America. However within the list of successful acts to impact America we have a low number of UK rappers to go over there and have significant success. When looking into this matter we see that UK rappers aren’t received as well in the UK as American rappers are in America. Looking into the UK charts you see more American rappers in their then UK rappers. In fact there is a lack of consistency from UK rappers in the charts. Many UK rappers who have gained success in the UK have ventured over to America and haven’t managed to be successful. Realising that there is something that is preventing UK Hip-Hop/Grime rappers to flourish in America. This short documentary will attempt to uncover the issues UK rappers face to be consistent in the UK. Which may not just affect the success overseas but also UK. By asking a few people who are involved in the UK hip-hop/Grime scene some questions from their point of view, things they have seen. The aim is to increase awareness and find potential causes.

Olivia Harwood /Media Panel

Through the Looking Glass

This research project investigates how the iconic Disney Princess has developed from 1937 to 2013, with changes in society. The first chapter of the project is the literature review. This review analyses a range of scholarly works surrounding Disney, and highlights three leading themes. These themes are Narrative, Gender and Race and Ethnicity. The body of work critically analyses these themes in relation to three Disney animation films. The three films are Snow White, (1937), Mulan, (1998) and Frozen, (2013). The investigation highlights the way that Disney portrays the Disney Princess in a variety of ways in order to present a range of subliminal messages and values of life to audiences.  My aim throughout the research project was to focus on the way the iconic Disney princess has been portrayed from the very first appearance in Snow White as I feel with changes in social cultures comes changes in the role of the princess and this research highlights the way in which this is done through the leading themes which aid in the development of this character. This presentation will give a step-by-step guide through some of the readings I have discovered in order to form my analysis and show the way in which my project developed from a basic idea to the structure of my dissertation.

Lisa Choudhury

Changing Notions of Beauty

I have undertaken the final Major Project, where I decided to create fashion spreads of a magazine. I decided to use i-D magazine as my inspiration as I really enjoy the content as well as the creativity of the brand. For example, every cover model of i-D poses with one eye closed, to mimic the ‘i-D’ logo, which I find to be very fun, creative and authentic. I find that the idea of beauty has drastically changed over the last few decades, especially a woman’s physique. We have gone from obsessing over supermodel-slim physiques to appreciating what we have, such as larger breasts or backside. However, some have taken this ‘new body’ so far that they are undertaking cosmetic procedures to enhance certain parts. This can be seen as a problem to society, as not every woman has the same body shape, therefore, the cycle of having the perfect body of what the Media deems as beautiful continues. In order to celebrate the new body of a woman, I have made use of models who are naturally curvy and healthy. Makeup application nowadays has also become a phenomenon, having the ‘perfect makeup’ look is just as important as owning a trendy bag or statement shoes. The immense following of YouTube allows users to act as producers of texts. This enables them to upload and share their talent with the world, make-up application being one of the popular choices, and so I have incorporated these current beauty trends within my magazine.

Catherine Bwalya

The Construction of Hip Hop Culture going Popular: Sounds, Symbols & Sexiness

This dissertation will focus on hip hop culture and how it has revolved and become part of popular culture. In particular this study will look into the elements that make hip hop culture today, and explain how they tied in with popular culture themes. Furthermore the dissertation will explore ‘sound’, symbol’ and ‘sexiness’ as the current elements within hip hop culture, to discuss how identities, consumption and lifestyle are constructed to create or present a particular idea about hip hop culture. As this dissertation will focus on development made between hip hop and popular culture, it will also explore the issues regarding gender and sexuality within hip hop, however the main aim of this dissertation will be to understand the roles of ‘sound’ ‘symbol’ and ‘sexiness’ within hip hop culture. Using multimodal discourse analysis, as part of the methodology helped to explain and understand how the elements used within rap music videos construct specific ideas of the three elements. In addition the sound of hip hop identified the authenticity with sound, in contrast to past sound of hip hop. Whilst the symbol of hip hop involves identifying the style and interaction made with rappers, to show they sell a specific image. Then the sexiness of hip hop highlights the identities constructed through rappers, and also looks at the branding of hip hop today. Finally hip hop culture has become popular and certain themes are played out such as identity, consumption and lifestyle that all help to sell its popularity.