Nissi Musuyu

Kin La Belle

Upon returning to the Democratic Republic of Congo after spending more than a decade in the United Kingdom where my family and me had emigrated when I was a child, I found myself falling in love with my country and Africa all over again. Although trapped in a system of recklessness and political unrest as constantly portrayed by the media it was wonderful to see that these negative stereotypes that were being put out by the media were only showing one side of a country that was once a shining symbol of Africa’s modernity, growth and prosperity. This short film aims to explore and show the other side of the Democratic Republic of Congo that is often ignored or misinterpreted by the media and unknown to the international community.

Kim Sy

From Violent Video Games to Mental Health Illnesses: A Critical Discourse Analysis behind the Media’s Treatment of Sandy Hook

The dissertation aims is to establish how two British news outlets has wrongly accused violent video games and mental health illnesses as being the killer’s motivator behind The Sandy Hook Elementary School shooting (2012). A two-part methodology, critical discourse analysis and surveys were used to contradict these existing discourses of scapegoating. From analysing six online news articles between 2012 -2014, from the perspectives of the Daily Mail and The Telegraph, it demonstrated through Foucault’s critical theory of language and power, that hidden messages were used to describe and propagate audience’s perception on how violent video games and mental health illnesses were causal factor behind the massacre. From the findings, it concluded that violent video games, which has been the primary scapegoat for a very long time, became a dying topic in recent media and how audience’s perceptions has opposed with the media’s views. Psychological research has proven no correlations between violent video games, as well as mental health illnesses being influential factor to the mass school shooting. However, this incident was kept alive through the strategies of scapegoating, as it was considered as newsworthy, after reports showing the transitions from victimising violent video games in 2012 to mental health illnesses in 2014.

Adelaide Serongwa

How “Social Construction” Portrays The Image Of “Whiteness” (An Emerging Concept Of Cultural Theory) As An Inclusion Of Advertising Tool During Campaigns: In Context To Use Of Black Females

The research deals with the portrayal of the image of “whiteness” the social construction and its use in the advertisement tools that are used in promotional campaigns. The issue is studied in the context of the use of the black females in the advertisements. It has been identified that the image of whiteness has created a certain kind of partial situation in the advertisement industry that enables white models to gain an upper hand in featuring in the advertisements compared to the black models. In recent times, as well the models are discriminated in accordance with their skin tones. The research aims is to evaluate the ideology that is present in the society and can be analysed with respect to the western stereotype. The appearance of a dark skinned female can be made better with the concept of “whiteness”. The concept that has been prevailing in the society is that women who are white or are fair are more successful. There is a general urge in the society that these women are more beautiful than black women are. They are more successful in their life. The study has revealed that the black models reflect to the social construction of the blacks in general as the advertisements and the promotional campaigns are designed in accordance with the culture of the target community. Business organisation assume the kind of approach that may generate positive perception for the product of the organisation in the target market. Thus, observing the trends of featuring white models more that the black models in the promotional campaigns indicate that the business organisations identify the customers to be preferring to see the white models in the advertisements more than the back skinned models. This is based on the idea of “whiteness” emerged primarily in European counties

Andre McKinley

UK Rappers, Road 2 Success

Many successful artists and bands have emerged from the UK and have left their mark within our music industry as well as in America. However within the list of successful acts to impact America we have a low number of UK rappers to go over there and have significant success. When looking into this matter we see that UK rappers aren’t received as well in the UK as American rappers are in America. Looking into the UK charts you see more American rappers in their then UK rappers. In fact there is a lack of consistency from UK rappers in the charts. Many UK rappers who have gained success in the UK have ventured over to America and haven’t managed to be successful. Realising that there is something that is preventing UK Hip-Hop/Grime rappers to flourish in America. This short documentary will attempt to uncover the issues UK rappers face to be consistent in the UK. Which may not just affect the success overseas but also UK. By asking a few people who are involved in the UK hip-hop/Grime scene some questions from their point of view, things they have seen. The aim is to increase awareness and find potential causes.