Nissi Musuyu

Kin La Belle

Upon returning to the Democratic Republic of Congo after spending more than a decade in the United Kingdom where my family and me had emigrated when I was a child, I found myself falling in love with my country and Africa all over again. Although trapped in a system of recklessness and political unrest as constantly portrayed by the media it was wonderful to see that these negative stereotypes that were being put out by the media were only showing one side of a country that was once a shining symbol of Africa’s modernity, growth and prosperity. This short film aims to explore and show the other side of the Democratic Republic of Congo that is often ignored or misinterpreted by the media and unknown to the international community.

Gabriele Grazulyte

Game Changers

This film is about four the most successful Kingston University students. The goal is to inspire students, that are passive or not taking enough actions due to the lack of confidence, budget, time etc. – which keep them away from hitting their goals. The strategy is to focus on students’ stories of how they became successful. One of the most important aspects of the storyboard is to build a relationship between a story teller and a viewer, in this case the film is more engaging and realistic. The relationship is built by the interviewees as they take themselves back to the moments when they were passive, negative and confused. In this case, the viewers are able to familiarise themselves with the story tellers, which take them through the whole story of how they became successful.  Followed this, the viewer more likely going to believe the story of success, because it is shown that it starts from nowhere, from failures and it can be delivered by anyone to the most successful and magical moments.

Agnese Zodzina

The Inhabitant

Project focuses on the cultural identities we carry with us. It is an experience film, which shows two art students going through their everyday routes through the city they live in, in this case it is my original hometown Riga, and my new hometown – London. It focuses on the most significant places that describe the city; versus places we see and go through every day, like market, park or busy streets. Video leads from the public spaces to more private- the studio where artists create art, which undoubtedly is subconsciously inspired from the environment they spend most of their time in.

Project – The Inhabitant, in a way is a love story between two people that have never met, and never appear on the screens at the same time, except the end. They both go about their daily lives the same, linked by their passion and drive for creating art, therefore appearing on the screen together only when in connection with art. Videos are made for viewers to immerse and experience different cultures. Background noises are accompanied with music, traditional to the countries represented, to enhance the immersion.

Videos show different aspects of nationality, environment, collective memory and most importantly how it is all linked to our own self-identity.

Arfa Shah

“The body as a cultural object”: Exploring the online construction of the female body

This project explores the construction of the female body in today’s image saturated world, identifying how the body is constructed within a set of restrictive beauty ideals. Utilising McRobbie’s reading of Bourdieu  and the concept of symbolic violence, which explores how society encourages women to look a certain way, this project scrutinises the power of language to label images surrounding discourses of body shaming and body praising, particularly focussing on the Daily Mail Online and the powerful picture sharing application, Instagram. Furthermore, this project discusses how the Mail Online utilises new media formats of social media, such as comment sections and “likes”, to  encourage readers to partake in this symbolic violence against women, further reinforcing notions of beautifying oneself in accordance with the cultural expectations of the modern world.  This project also looks at the power of the image making technologies of applications such as Instagram and how its filters allow users to refashion and control images of the body to project a perfected external self. Instagram, like the Mail Online, encourages users to present a flawless image to the world. By identifying the particular techniques of language and image making that perpetuate notions of the ultimate feminine ideal, this project concludes that the body is indeed a constant site of construction that cannot escape from ongoing image mediation and suffocating beauty ideals.

Adelaide Serongwa

How “Social Construction” Portrays The Image Of “Whiteness” (An Emerging Concept Of Cultural Theory) As An Inclusion Of Advertising Tool During Campaigns: In Context To Use Of Black Females

The research deals with the portrayal of the image of “whiteness” the social construction and its use in the advertisement tools that are used in promotional campaigns. The issue is studied in the context of the use of the black females in the advertisements. It has been identified that the image of whiteness has created a certain kind of partial situation in the advertisement industry that enables white models to gain an upper hand in featuring in the advertisements compared to the black models. In recent times, as well the models are discriminated in accordance with their skin tones. The research aims is to evaluate the ideology that is present in the society and can be analysed with respect to the western stereotype. The appearance of a dark skinned female can be made better with the concept of “whiteness”. The concept that has been prevailing in the society is that women who are white or are fair are more successful. There is a general urge in the society that these women are more beautiful than black women are. They are more successful in their life. The study has revealed that the black models reflect to the social construction of the blacks in general as the advertisements and the promotional campaigns are designed in accordance with the culture of the target community. Business organisation assume the kind of approach that may generate positive perception for the product of the organisation in the target market. Thus, observing the trends of featuring white models more that the black models in the promotional campaigns indicate that the business organisations identify the customers to be preferring to see the white models in the advertisements more than the back skinned models. This is based on the idea of “whiteness” emerged primarily in European counties